Personal Style Diary

Monday, April 04, 2016

Shopping: The Runway Avenue

Palm Springs commercial photography
Today I wanna share with you an amazing story about a start-up fashion company The Runway Avenue created by founder and CEO Matthew Williams.  The Runway Avenue focuses on giving emerging fashion designers an outlet for their products ranging from clothing to accessories, and everything in-between. Designers can partner with The Runway Avenue to have their lines sold through their website, and gain new exposure to otherwise untapped markets. Every week The Runway Avenue adds new designers and merchandise to its quickly expanding community. All designers on The Runway Avenue are hand selected to ensure that each customer receives a quality and unique one of a kind garment. I will show you now some of my favorite designs, so please continue reading to find out more about this amazing new company.

Palm Springs commercial photography

For the first time, talented emerging designers have a more direct path to launching new brands and it has never been a better time to be a fashion lover.

The reason they started the company is because they saw that many talented emerging fashion designers have trouble reaching enough customers to grow their brands, and until now there was almost nothing established to help them. Design in itself can be a full time job, and purchasing quality materials is expensive.  So most designers just don't have the time or resources to do a lot of marketing. They say they felt that by providing designers with a reliable platform where they could list their products and receive marketing assistance, they could do a lot of good for a group who is being undeserved.  

Palm Springs commercial photography

The Runway Avenue was launched on February 1st, 2016. and each week they add new designers and products so that shoppers can always find something new and one-of-a-kind. They have already signed up 20 designers with 12 of them already created stores and selling through the site.

Palm Springs commercial photography

Great news fashionistas: 
Right now they are looking for more talented designers to add to The Runway Avenue community, as well as new channels to spread word of the opportunities that they are creating with the fashion marketplace. So if you want to be a part of this aspiring fashion business story check out their website HERE



  1. Svidja mi se ideja i super su stvari na sajtu ali preskupe su :D

  2. Amazing post! Thanks for sharing.

  3. That black lace up bell sleeved bodysuit is definitely a winner for me!

    Isobel x

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